THE EFFECT OF LIGHT: HEALTH AND RETAIL

Business owners. If you offer a good product, why are people walking right passed your door?
Not enough light spill from your store’s front end.

“The Moth Effect” is where people gravitate towards a well lit location, and ignore “dark holes”.
One study compared 4 gas stations on the same four point intersection.
Cars chose the brightly lit option- even when it was more expensive, and had a line!

Matt Locker was the driving force behind WinBeam Light Labs, LLC. He developed a fluorescent with the flaws of “full spectrum” lighting resolved in a lamp called “The Skylighter”. Install the lamp into any fixture, and you had an instant skylight, with an equalized spectrum to compensate for the eye’s weakness in seeing reds and deep blues at indoor light levels. When the outlawing fluorescent lamps began, in favor of LED technlogy, Winbeam Light Labs ceased operations. Matt continues as a lighting designer for the theatre, film sets, and retail. Contact matt with any questions. matt@mattlocker.net